diff --git a/serve/consent.go b/serve/consent.go
index 8d15f65..52a5af7 100644
--- a/serve/consent.go
+++ b/serve/consent.go
@@ -32,11 +32,7 @@ func NeedsConsent(next http.Handler) http.Handler {
 	})
 }
 
-const cookieFailed = `<!DOCTYPE html>
-<html>
-	<body>
-		<h1>Consent required</h1>
-		<p>The requested resource requires consent to processing identifying information and storying necessary cookies.</p>
-		<p>I'm just a lil guy. The information is used solely for providing the service's functionality.</p>
-	</body>
-</html>`
+const cookieFailed = `
+The requested resource requires consent to processing identifying information and storying necessary cookies.
+I'm just a lil guy. The information is used solely for providing the service's functionality.
+`
